As a leading developer of CRM services Salesforce has been transforming not only the products it continues to evolve, but also its own business. In 2006, Salesforce made the decision to move away from the waterfall approach of application development to a more agile methodology across its global engineering teams.
The company saw an almost immediate impact on its working processes, which became 38 percent more efficient, with major releases of its core application achieved 60 percent faster. In addition, Salesforce also knew that if it were to become a more agile company, it had to overhaul the tools it was using. Built on Force.com and tailored specifically for agile development, a new tool was built originally to consolidate scrum, QA, and bug tracking into a single, visual interface, called GUS (Grand Unified System). GUS can now be used by anyone, and it is available as Salesforce Agile Accelerator for all Force.com Enterprise customers. Salesforce has also become a fundamental component of many enterprises, as they have embraced more agile working practices.
Today, Agile business have Agile marketing at their core. To gain an insight into how Salesforce became a leading Agile company and what Agile marketing means today, Enterprise Management 360° spoke with Adam Spearing, Senior Area Vice President EMEA, Platform and Communities.
Adam is responsible for all aspects of Salesforce Platform and Communities across EMEA, including the Force.com, Heroku and Chatter+ technologies. His move to Salesforce in 2012 followed a 20-year career in the technology industry. Adam started his career selling applications to laboratories, was involved in the formation of the Hewlett- Packard software business, ran parts of the IBM sof tware business in Business Intelligence, Websphere and Tivoli and ran Sun Microsystem’s Java and Identity businesses. More recently he was involved in a series of start-ups, including time at Opsware (Andreessen/Horowitz) before its sale to HP and most recently with a travel and expenses application company.