Onfido: Friendly friction – the guide to optimizing onboarding

For any product or service, growth is key—and that means getting users through the door to engage with your product. User onboarding is a meeting point of risk and opportunity. It’s one of the best places to catch identity fraud, but it’s also an easy way to lose customers to drop-off if your UX doesn’t meet their expectations.

Similarly, if you try to shortcut security, you’ll pay the price both in lost revenue and brand damage. But add too much friction and you’ll struggle  to scale. So how can you optimize your user experience to introduce just the right amount of ‘friendly’ friction and unlock growth?

Read our report to learn:

  • Why you need friendly friction
  • How to balance user experience and security
  • How to tailor your onboarding according to your risk-based approach
  • The key features you can utilise to improve your UX