Ask the Expert: Evan Kirstel, Chief Digital Evangelist at eViRa Health
For this week’s Ask the Expert, we spoke with Evan Kirstel, Chief Digital Evangelist at eViRa Health. Evan is a technology influencer with a significant online following of more than 400,000. Evan helps B2B clients grow their social media community and make the most out of their Twitter accounts. Furthermore, Evan is currently building an influencer network (called InfluencerSQUARED) of fellow B2B thought leaders and digital social practitioners.
In this podcast, Evan lends his expertise on how organisations can utilise social media platforms to expand their reach. In particular, he outlines the difference of value between B2B and B2C marketing. Furthermore, he offers advice on embarking on a social media marketing journey. He also guides on how best to stay ahead of ever-changing social media curves. Finally, Evan tells us what he is most looking forward to for the future of social media.
“Social media is where your customers, prospects, and partners live”
“the key in social and digital is to be everywhere”