Ask the Expert: Why are more and more businesses adopting video conferencing?

Paul Clark, VP & EMEA Managing Director at Plantronics, tackles the crucial next step in unified communications and collaboration tools

This week’s Ask the Expert is by Paul Clark, VP & EMEA Managing Director at Plantronics

Ask the Expert: Why are more and more businesses adopting video conferencing?

While audio and video are both important in communications, it is video that is making the largest leap because users are demanding the ability to meet face to face through any device and from anywhere. This is in part due to more and more organisations adopting flexible or remote working arrangements. But people still need to collaborate with each other no matter where they are and must not feel that technology is a barrier to that.

Consequently, video conferencing has become a necessary way of ensuring effective collaboration and market leading solutions enable people to join from different devices and UC cloud platforms to work, share and collaborate. It has evolved from a boardroom ‘nice to have’ feature and morphed into a mission critical application. In fact, based on research from Forrester, 74% of IT decision makers have seen an increase in video calls over the past two years and as conferencing grows, regardless of whether it takes the form of voice, web, video, or a combination of it all, conferencing has now become collaboration.

Here are some of the biggest benefits as to why businesses are turning towards video conferencing:

It encourages collaboration

With only 6% of people in the UK working a traditional 9am to 5pm workday, flexible working is the new normal and businesses that offer flexible working arrangements can enjoy more productive and engaged employees.

However, with the rise in dispersed collaboration comes some physical limitations of not having employees in the same place. Video conferencing helps as it allows every space to become a meeting space. State-of-the-art cameras and headsets bring high performance HD audio and visual clarity to clearly hear and see any subtle body language or reactions that allows for deeper engagement and more effective meetings. As well as people tracking when multiple people are in one room to zooming in on speakers. All of which ensures a more natural and productive conversation.

Simplifies meeting experiences

Companies tend to use multiple vendors for video applications, increasing the complexity for businesses to enable their staff to ‘just work’. Fortunately, leading unified communication and collaboration technology from Polycom supports multiple video conferencing cloud solutions with a consistent experience that simplifies meeting experiences. No matter what device, location, cloud solution or endpoint in another meeting room invitees join from, they can remain focused on business productivity rather than technology and video/ audio connectivity.

Speeds up time-to-market

According to Forrester, teams that use videoconferencing as a tool to collaborate end up sharing information faster and decreasing time-to-market for product or service rollouts. Videoconferencing enables participants to have all the benefits of face-to-face communication, namely being able to read nonverbal cues like facial expressions and gestures in their discussions and makes employees more interactive, collaborative, and efficient. Most companies recognise this, with half of respondents making more than 2,000 video calls each month. If business don’t invest, delayed video calls can cost a company more than $1 million in lost productivity annually – so the time to act is now.

For any business looking to communicate and collaborate more efficiently, videoconferencing isn’t an option, it’s a must. People need to be empowered with high-quality audio and video solutions that are easy to buy, use and manage to forge ahead and just focus on what they need to be doing. This is possible with video conferencing that provides simple, easy, and consistent experiences across meeting rooms of all sizes and shapes.