Unified Communications (UC) is the key to providing a high quality, consistent, and professional user experience for every modern business. As more companies switch to cloud-based Software as a Service, the need for integrated communications services increases. The operational benefits of UC, SaaS, and especially hosted Unified Communications as a Service (UCaaS), have been widely accepted by companies around the globe. But wait! There are many other functional benefits to UC, including those for brand builders, marketers, and sales teams including brand visibility, lead tracking, and measuring marketing campaign investment and performance. Use this guide to learn how to create a consistent brand voice across all communication channels, enhance the user experience for a great brand impression and more lead conversions, and maximize inbound and outbound lead generation efforts.