Thinking Small: Bringing the Power of Big Data to the Masses

Large organizations love the idea of big data, yet many companies lack a clear vision for rolling out big data analytics in practical, measured steps. At the same time, most employees have seen what big data can achieve through their interactions with consumer brands and services such as Amazon, Nike, and Pandora as well as through their exposure to social networking and BYOD (bring your own device).

 

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