Data Transforming Business – Series 1, Episode 3

Data Modelling, Digital transformation and data as a profit driver

Steve Jobs once said ‘If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.’

Digital Transformation is driving today’s economy, as more and more organisations look for innovative ways to increase revenue and reduce costs using data-driven digital technologies. But does this present a ‘chicken or egg’ type conundrum? Is it a drive for profit that motivates data models or is profit simply an attractive by-product of data models?

When looking at how data is transforming business, it’s important to focus on design, to ensure that the data underpinning these innovations aligns with business goals and opportunities. A data model is a key tool in aligning business goals with the data technologies that can help achieve them.

In this podcast, Donna Burbank, Managing Director of Global Data Strategy Ltd, speaks with several experts in the field of data modelling to get their thoughts on how data modelling can help align technology with business drivers, support innovation and ultimately help improve the bottom line of today’s digital organisation.

Donna asks Simon Carter, Managing Director Sandhill Consulting, Danny Sandwell, VP Product Management Erwin and Dr Jean-Marie R/Fletcher Business Owner Enterprise Customers DWH Swisscom the questions we’ve all been asking, from why a data model is important to an organisation to how it can drive profitability, increase efficiency and reduce costs as well as delving into whether data models can still hold their own amongst new emerging technologies such as the Internet of Things.

Our distinguished experts lead us through a journey of definitions, real life examples and different perspectives which makes for a compelling podcast exploring data as a profit driver.

Meet the panel

Donna Burbank
Managing Director at Global Data Strategy


Danny Sandwell
VP Product Management, Erwin


Simon Carter
Managing Director, Sandhill Consulting


Dr. Jean-Marie R. Fiechter
Business Owner Enterprise Customers DWH, Swisscom