Interview: Shazam makes data more specific


In line with Big Data Week, for the ‘Big Data in Use’ Conference on October 27, 2016, EM360 Tech sat down with Josh Partridge, Vice President for Shazam Africa, Latin America and Canada.

Josh explains how Shazam takes the word “data” from the abstract and makes it more specific, in a way that both consumers and advertisers can understand.

Also in this this podcast, you’ll learn:

  • What data means and what it can do
  • The challenges in the data market
  • What attendees will take away after the conference
  • How to leverage data to make a smart marketing decision

Click here to find out more about this one day event.