Interview: Omni-channel as a ‘matter of survival’

Expectations of ‘the customer’ have risen significantly over the years, in response to a digital transformation of the buying experience in our everyday lives.

In retail, this means that companies have had to look at omni-channel delivery to maximise customer interaction and opportunity. The consumer can now shop around and have a wealth of product information at their fingertips, so we interviewed Christophe Marcant, VP of Product Strategy at Stibo Systems, on how businesses can manage and leverage their data to attract even the most informed customer.

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