Amazon reduces cloud prices by 25 per cent

Amazon QuickSight

Amazon Web Services is reducing its prices by up to 25 per cent from December 1, and some customers are apparently already making big savings.  

Amazon says its Elastic Compute Cloud – or EC2 – price reduction is “just in time to make your holiday season just a little bit more cheerful”, adding that it is reducing the On-Demand, Reserved Instance and Dedicated Host prices for C4, M4, and T2 instances by up to 25 per cent, depending on region and platform”.

One of the cloud provider’s new customers is UK security company G4S, which says it has cut its data centre costs by half since the move to AWS.

In comments reported on, G4S CIO Nick Folkes says: “We have more than halved our data centre costs in the UK by moving our biggest outsourced data centre to AWS.”

Leading from a lower price point 

AWS is the leading supplier of cloud services, according to Synergy Research Group.

In its latest available study, SRG says Amazon has greater market share than the next three rivals combined. We have used the SRG data to create the pie chart below.

Source: Synergy Research Group

Many other companies are currently aiming for a larger slice of the pie, Oracle being one of the companies which claims Amazon’s dominance of the cloud market is over.

Resting on its business intelligence laurels 

Amazon, meanwhile, clearly has no intention of giving up its dominant position in the market and as well as reducing prices, the company has launched a business intelligence tool as part of its service.

Amazon QuickSight has been in development for some time, and only launched yesterday. Some 1,500 of Amazon’s customers have been using QuickSight during its beta stage.

Amazon says QuickSight “makes it easy” for all employees within a company – regardless of their technical skill – to build visualizations, perform ad-hoc analysis, and quickly get business insights from their data.

Amazon QuickSight automatically discovers their data stored in AWS services such as Amazon Redshift, Amazon Relational Database Service, and Amazon Simple Storage Service.

QuickSight also connects to third-party data sources such as Microsoft Excel or

QuickSight uses Amazon’s “Super-fast, Parallel, In-memory Calculation Engine” – or Spice for short.

Raju Gulabani, vice president, database services, AWS, says: “Amazon QuickSight makes business analytics much easier, more accessible, cost effective, and faster than ever before.

“Because so many companies store data in AWS, it’s very appealing to these customers that Amazon QuickSight can automatically discover their data in AWS, move it to Spice, and return query results so quickly – all for one-tenth the cost of traditional BI solutions.”

The standard edition of Amazon QuickSight starts at $9 per user per month, includes 10 GB of Spice capacity.