At a guess, some 99 per cent of websites in the world are not secure, according to Google, and the search giant has let it be known that it will no longer be sending them any traffic.
Starting January 2017, Google will classify all websites as “non-secure” unless they have https encryption.
Given that around 99 per cent of all the websites in the world do not have https encryption, that’s almost the entire worldwide web that Google is preparing to shut out of its web search service.
And given that Google has more than 70 per cent of global search market, that’s a heck of a lot of websites which are about to lose all that traffic.
First place to look
It’s unlikely that Google will lose any market share in search, but for those of us who only use Google for their searches, it might be worth pointing out that there are others.
As can be seen from the pie chart below, using data from NetMarketShare.com, Bing is the second-largest search engine with more than 10 per cent, while at the other end of the scale, Excite has 0.02 per cent share.
Good times for security certificate suppliers
For companies which provide what are called SSL (secure sockets layer) certificates, which lead to a website displaying https instead of the standard http, Google’s decision is likely to lead a boost in business.
The market leaders in certificate authorities is said by NetCraft.com to be Symantec, GoDaddy, and Comodo — as can be seen from the pie chart below.
It’s Google again
Not only is Google going to classify websites as non-safe if they do not have the https prefix, the de facto owner of the worldwide web has published a list of certificate authorities it does not trust.
Although it’s a short list at the moment, it may be worth keeping tabs on it since it would appear that there are some dodgy certificate authorities out there on Google’s worldwide web.
Google provides more information on its blog.