Digital signs and whiteboards dominate Integrated Systems event

digital whiteboards integrated systems europe

Digital whiteboards are the next big thing in audiovisual technology apparently, if this year’s Integrated Systems event is anything to go by. 

This year’s show, which took place in Amsterdam, the Netherlands, was the “busiest ever”, according to organisers, who scheduled probably the most interesting guest speaker to deliver the finalé to the four-day schedule.

digital signage

Daniel Lamarre is the CEO of Cirque du Soleil, which might seem odd given that many people probably associate them with apparently gruesome illusions involving body-piercing and other excruciatingly painful experiences for those partaking in the acts.

digital signage

But that perception might be a bit out of date in 2017, and Cirque du Soleil is now more of an audiovisual technology-oriented spectacle.

Whatever its acts involve, the planning stages almost certainly require the use of whiteboards and meetings where people discuss ideas and plans, much like any other business these days and in the past.

digital signage

The technology or tools used in those traditional business practices have moved on, of course, with whiteboards going digital, like everything else, and collaboration involving more video conferencing than ever before.

In fact, all these individual technologies are converging into unified communications, another strong theme at this year’s event, with many providers showcasing their UC products.

video call

Organisers say there were more than 73,000 registered attendees this year at the ISE event – an increase of more than 11 per cent on last year.

Almost 1,200 audiovisual equipment vendors and service suppliers took floorspace at the event – another record. The products they were touting were from categories including:

digital whiteboards

  • digital signage;
  • digital whiteboards;
  • unified communications;
  • audio;
  • video;
  • smart buildings;
  • residential; and
  • education sectors.

Mike Blackman, managing director of Integrated Systems Events, said: “We listen to the industry and we listen to our exhibitors.

“We invest in the show and, importantly, we have the people in place to produce the type of exhibition that they tell us they need. It’s a real collaborative effort and I’d like to thank everyone that’s been involved.”

event floor overview

The exhibition began and ended with two keynote addresses – one from Lamarre, as mentioned above, and the other, opening speech, from award-winning architect Ole Scheeren.

Both speakers explored how creative thinking and innovative technological development is needed to drive forward architectural design and live event production.

attendees milling around at ISE

ISE co-owners CEDIA and InfoComm International found that their education programmes for the residential and commercial installation market sectors were among the most popular parts of the show.

Vin Bruno, CEDIA CEO, said: “ISE2017 has been the biggest and best year yet for CEDIA. We expanded our education offering and doubled bookings to more than 800.

“ISE 2017 also gave us a great opportunity to connect with so many of our members from around the globe. Our booth was continuously busy especially during the CEDIA Talks. The show was a huge success and we can’t wait for next year.”


David Labuskes, CEO of InfoComm, said: “It was a fantastic ISE 2017 for InfoComm, but more importantly, it was an industry-affirming show for the AV industry as a whole.

“As ISE and all our InfoComm shows worldwide demonstrate, this is a vibrant, growing, global community. We’re committed to being a catalyst for market growth, and this week has shown we’re on the right track.”

All pictures for this story were taken by Nicola Harvey,

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