Google is planning to integrate Chromecast into its Chrome browser, according to a report on TheNextWeb.com.
Google’s move will mean Chrome browser users can “cast” a tab to a compatible television or computer monitor.
Chromecast was initially launched as a small device which connected via HDMI and USB to a computer and enabled it to receive and screen content from services such as Netflix and Hulu.
With the integration of the Google Cast technology into the Chrome browser, the extension may no longer be needed, although it’s still likely to work.
Sundar Pichai, CEO of Google, was one of the people behind the development of the Chrome browser, which may be one of the reasons why he eventually made it to the top at the company.
In an interview with Telegraph.co.uk recently, Pichai expanded on his current favourite theme of ever-expanding artificial intelligence which will eventually make devices lose their meaning.
He said the potential of AI is “massive”, according to the report. “We’ve been making very meaningful progress in machine learning and AI. The rate has reached an inflection point.”
As well as the ongoing upgrades to Chrome, now incorporating voice search, Google has launched a voice-responsive AI assistant, called Google Assistant.
Analysts believe the market for virtual assistants will grow exponentially over the next few years as the technology improves.