If Nintendo had known launching Pokemon Go would add $7 billion to its share value in a matter of days, maybe it would have released the little critter a long time ago.
But even arriving late, Pokemon Go is now bigger than Twitter, and Nintendo’s shareholders are 50 per cent richer.
To some, the characters may look strange and gameplay seem unfathomable, but to the many millions who have downloaded the app onto their smartphones, Pokemon is an immersive, addictive world.
Simply put, the old Pokemon involved looking after your pet monster. The new Pokemon Go uses the same principle, but has added augmented reality into the mix.
Why anyone would want to feed and look after a pet monster that lives inside a gadget is beyond many people’s comprehension, but virtual pets are a thing now, and have been for a while, although none have been as popular as those in Pokemon.
And with such popularity come the hangers-on and exploiters, causing security nightmares for a lot of people.
Speaking to Inc.com, security researcher Adam Reeve says one problem is that when users sign in to Pokemon Go through Google on Apple devices, they effectively give the game and its developer full access to their Google account.
This means, that at least in theory, Niantic, the firm behind Pokemon Go, can access players’ Gmail-based email, Google Drive based files, photos and videos stored in Google Photos, and any other content within their Google accounts.