Throughout 2018 and 2019, customer experience became the ultimate differentiating feature for modern companies.  To stay ahead of the competition, organisations must offer great customer experiences. One of the easiest ways for today’s businesses to meet customer expectations is to make the most of data. Every day, we’re collecting and generating more data than ever before.  Around 2.5 quintillion bytes of data are collected each day. Unfortunately, analysing that data manually would be practically impossible. That’s why countless organisations are now relying on artificial intelligence (AI) to do their analytics for them.  According to MIT and Genesys, more than 90% of companies with world-leading levels of customer satisfaction and brand recognition use AI to improve customer experiences. The question is, which organisations are leading the way in customer service AI for 2020?

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