Robotic process automation (RPA) has gained significant traction within the last year. However, despite having secured a place in the market, RPA is still fairly new. In light of this, Ronald van Loon speaks with Rob Hughes, VP – Head of Marketing EU at Automation Anywhere to find out more about this exciting technology.
Firstly, Rob defines RPA and what makes it such a hot topic today. In particular, he addresses the confusion between artificial intelligence (AI) and RPA and outlines AI’s role in the RPA realm. Then, Rob explores what is driving the increasing popularity of RPA and demonstrates the use cases for it across various industries. Finally, he discusses the challenges associated with RPA implementation and how to deploy it successfully.
Automation Anywhere is the leader in Robotic Process Automation (RPA). It provides a platform on whichorganizations build world-class Intelligent Digital Workforces. Automation Anywhere’s enterprise-grade platform uses software bots that work side by side with people to do much of the repetitive work in many industries. It combines sophisticated RPA, cognitive and embedded analytic technologies.
Over 2,000 organizations use this AI-enabled solution to manage and scale business processes faster, with near-zero error rates, while dramatically reducing operational costs. Automation Anywhere provides automationtechnology to leading financial services, insurance, healthcare, technology, manufacturing, telecom and logistics companies globally. For additional information, visit www.automationanywhere.com.
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