Patient Data Leaked Following Change Healthcare Cyber Attack
Ask the Expert: Patrick Morrissey and Nigel Cullington, General Manager and VP Marketing at Upland Altify
Joining us for this week's Ask the Expert are Patrick Morrissey and Nigel Cullington, General Manager and VP Marketing respectively at Upland Altify. At the company, Patrick is responsible for driving vision and strategy for the Revenue Optimisation business unit of Upland Software. Meanwhile, Nigel oversees the messaging and positioning their suite of CRO solutions to the market.
In this episode, Patrick and Nigel walk us through the highly competitive B2B sales arena. In particular, they explore the emergence of a new category beyond customer relationship management: customer revenue optimisation (CRO). They then outline what makes a successful agile CRO tool/platform, before sharing their guidance for organisations hesitant to adopt a CRO platform.
"if you can't actually track the data that you're inputting, the world becomes far more complicated"
Join 34,209 IT professionals who already have a head start
Recommended Content
Trending Content
Earth Day 2024: Why Sustainable Tech Has Never Been So Important
What is Health Technology? Definition, Benefits, Challenges
Digital Transformation Week Unveils Keynote Topics: Empowering Enterprises with Real-World Insights
Generative AI and Deepfake Expert, Henry Ajder to discuss the impact of generative AI on cybersecurity at Infosecurity Europe 2024