On the surface, marketing seems like a pretty simple topic.
No matter which industry you’re in, or what kind of product or service you’re selling, every business needs a promotional strategy to thrive. That’s why there are so many different kinds of marketing to choose from.
The problem is, most organizations have no idea what kind of marketing is right for their brand. They assume that simply posting blogs on their website or paying for PPC ads with Google AdWords is enough. However, there could be a variety of marketing methods out there that you’ve never considered before.
Here are some of the most effective advertising strategies that enterprises still aren’t using.
According to statistics, 80% of people wish brands would tell more stories. We’re living in a world where consumer decisions are primarily driven by emotions. Few things spark our emotions quite like the right story. As a business, you can connect with your target audience through stories about your organisation, the products you sell and even the things that you can do for your consumers.
One particularly great way to tell stories is through case studies. A case study is an excellent insight into how your business operates. However, it also gives an in-depth overview of the benefits you can provide for customers through real-life testimonials and social proof.
9. Thought Leadership
Most companies have heard of content marketing. However, they’re still not taking advantage of one of the most valuable forms of content. When you engage in thought leadership, you show your knowledge of a specific subject to the world. Thought leaders command authority in their field by discussing topics that other companies haven’t covered before or offering unique insights into a niche.
If you have something special to offer on a certain idea, you can highlight yourself as a thought leader through videos, blogs, podcasts, and even social media posts. Remember, becoming a thought leader is as much about building your personal brand as your professional company. You need people to trust and believe in what you say.
8. Interactive Marketing
One of the biggest issues that companies face today is how difficult it is to engage their audience. Your customers are constantly distracted when they’re interacting with your brand. After all, there are countless other websites, videos, and even social media channels vying for their attention. Interactive marketing can make people stop and pay attention to your site for a little longer.
For instance, you might offer:
- Quizzes that help people to find out more about themselves, your product and your company.
- Interactive infographics that bring useful data and presentations to life
- Calculators that help customers to pinpoint the exact value of your offering
Video has been one of the most popular tools in marketing for a couple of years now. However, some companies are beginning to discover the benefit of ignoring visual and prioritizing audio. A podcast is an excellent way to demonstrate thought leadership, share useful content with your audience, and keep your customers coming back for more.
People can consume podcasts more easily than any other kind of content. You can listen to a recording when you’re on your morning commute, driving to work, or picking up the kids. What’s more, research shows that podcast listeners are actively engaged by what they hear. According to a study of 300,000 listeners, 63% of respondents bought what they heard a host talking about on a podcast.
6. Behavioural Marketing
Only around 20% of marketers use behavioural triggers in their campaigns today. However, despite this, behavioural marketing is one of the best ways to improve your chances of customer conversations. Behavioural marketing is all about creating personalized experiences for your audience based on what you know about them, and the behaviours that they’ve shown in the past.
For instance, you might segment your target audience into different personas, so you can offer customers specific deals based on the products they’ve bought before or send them emails relevant to their interests. In a world where your customers want more personalized, relevant advertising, behavioural data is more valuable than ever.
5. Videos and Tutorials
Did you know that 72% of customers say that they would rather learn about a service or product through a video than from any other kind of content? Through a combination of audio and visual signals, video tutorials provide your audience with an in-depth insight into your product or service. It’s an easy way for your customers to understand what you do, and how your offering benefits them.
Video is also an excellent way to differentiate your business by showing off your unique personality and brand. If you can demonstrate the right attitude during your videos, along with some exciting products, you can create advocates for your company who are keen to see you succeed.
4. Social Media Marketing
There are 3.48 billion people on social media today. For enterprises, that means that the right channels give you unlimited opportunities to reach new leads and potential customers. With the right social media strategy, you can connect with your target audience on a deeper level, listen to what they’re saying about your brand and more.
Social media doesn’t just offer a way for you to keep your customers up-to-date. You can also use listening tools to find out what the perception is about your brand, or how your competitors are staying ahead of the game. Get your strategy right, and you can even make your content go viral, drawing new customers from various corners of the world.
3. Influencer Marketing
While social media has its benefits, businesses can struggle to build their digital presence, to begin with. Even if you’re on the right channel for your target audience, it’s challenging to convince people that they should be following your brand and listening to what you have to say. One way to boost your chances of success instantly is to invest in influencer marketing.
Through influencer marketing, enterprises can partner with personalities in their industry that already have a resounding impact on their target audience. It’s like giving yourself a launching pad when you enter the social media space, to boost your credibility and gain more followers fast. Just make sure that you find an influencer that suits your niche, target audience, and personality. You’ll also need to be aware of social media regulations and guidelines.
2. Content Syndication
Content syndication is one of the most overlooked marketing opportunities in the modern environment. It’s about taking advantage of partnerships with other companies who have access to the audience that you want to attract. For instance, if you have plenty of amazing content on your technology blog, but no-one’s coming to see it, you might find that partnering up for an interview or a guest post with us exposes you to a new audience of possible leads.
By showcasing yourself as a thought leader on an already well-respected website, you drive additional visitors back to your own website and improve your company’s reputation online. You can also syndicate third-party content from other sites to put on your own blog, demonstrating deeper partnerships with people that your customers already trust and respect. This has a halo effect on your business, improving brand awareness and recognition rapidly.
1. Word of Mouth Marketing
Finally, word of mouth marketing might be the oldest form of advertising, but it’s still the best. In today’s social era, word of mouth is perhaps more valuable than its ever been. Getting other people to talk about you online, either through referral campaigns, guest blogs on other websites, interviews or other strategies are the easiest way to skyrocket your marketing.
Remember, studies show that 92% of people trust recommendations from family and friends when making decisions about what to purchase. With a word of mouth marketing strategy, you can prove yourself to your target audience by showing that it’s not just you who thinks your company’s great.
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