Big Squid: Moving from Data Warehousing Towards Customer-Centred Analytics and AI

Big Squid: Moving from Data Warehousing Towards Customer-Centred Analytics and AI

An increasing desire is surfacing among organisations to transition from business intelligence to predictive analytics and AI. However, some companies are unsure how to make that jump. Nevertheless, with customer centricity becoming more important than ever, organisations need to get ahead in the AI game for a quicker route to insights.

Joining us in this episode of Data Transforming Business is Chris Knoch, CEO at Big Squid, to lend his expertise on the matter. Speaking with Jen Stirrup, Director at Data Relish, Chris shares his advice on how to start a new analytics initiative. Chris also outlines the potential challenges of making this journey. Furthermore, he details how to gauge whether companies are ‘getting it right’. Chris then goes on to discuss overcoming ‘analytics paralysis’.