Earlier this week, telecoms company Mitel announced it is partnering with Tradewinds Brokerage, a Telarus company. As a result, the Unified Communications as a Service (UCaaS) market could expand considerably in Australia and New Zealand.
A boost for the global UCaaS market
According to Synergy research, the global UCaaS market is accelerating at an annual rate of 29%. The report also indicates that strong UCaaS adoption among enterprises will continue to drive the market going forward.
Through this partnership, Australia and New Zealand will benefit from an increased accessibility to this growing market. The agreement also provides a greater UCaaS and cloud choice for businesses in the region.
Tony Heywood, director and head of channels A/NZ at Tradewinds Brokerage highlighted the importance of the partnership. “As we continue to advance our agent model in Australia and New Zealand, having Mitel’s solutions in our portfolio will reinforce our position as a market leader for the brokerage of cloud-based services,” he said.
“Mitel’s UCaaS offering brings together the communications tools a business needs into a single, easy solution that will help users be more productive,” Heywood stated. The partnership will allow customers to “optimise their communications with flexible, cloud-based technologies,” he added.
“World-class UCaaS solutions”
Tradewinds and Mitel will combine their respective cloud and UCaaS solutions. As a result, Tradewinds agents will provide Mitel’s end-to-end UCaaS solution MiCloud Connect alongside expertise and support from both companies.
Mitel A/NZ VP Frank Skiffington also commented on the master agent agreement. “Mitel has a long-standing partnership with the parent company of Tradewinds and a history of helping customers in the ANZ market successfully transition their businesses to the cloud,” he said.
“The partnership with Tradewinds enables us to further that success together by jointly offering the Australian IT&T community world-class UCaaS solutions that support their objectives for digital transformation.” As a consequence, the global UCaaS market could experience a boost due to increased competition and UCaaS adoption in this key market.
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